Saturday, June 23, 2007

Discovery health

Discovery HealthAt Discovery our vision is clear - to make people healthier and protect and enhance their lives. Discovery Health is a dynamic, innovative and financially strong health care funding company and is part of the Discovery Group, which is listed on the Johannesburg Securities Exchange. We're also part of the FirstRand group, one of South Africa's largest financial services companies. Independent rating agencies have awarded Discovery Health one of the highest ratings for its claims-paying ability. Discovery Health has a unique range of Plan choices with varying cover and benefits to suit you and your individual circumstances. As a Discovery Health member, you'll be able to join our unique Vitality wellness programme, which offers health, lifestyle and leisure rewards at unprecedented rates.» Join Discovery Health» Find out more about Discovery HealthDiscovery LifeDiscovery Life offers a unique, innovative and living assurance product to help you and your family maintain your lifestyle when illness, disability or death threatens it. Discovery Life is part of Discovery Holdings, an established and financially sound company that has a reputation for pioneering products that set new standards in the assurance industry. As a Discovery Life policyholder, you'll be able to join our unique Vitality wellness programme, which offers health, lifestyle and leisure rewards at unprecedented rates.» Join Discovery Life» Find out more about Discovery LifeLA HealthLAMAF (Local Authorities Medical Aid Fund), now re-branded LA Health (Local Authorities Health), and Discovery Health have joined forces with effect from 1 January 2005. Discovery Health is the new administrator for LA Health and together we've designed a range of exciting new Plan options to give LA Health members a more flexible, comprehensive and affordable range of benefits. As an LA Health member, you'll be able to join our unique Vitality wellness programme, which offers health, lifestyle and leisure rewards at unprecedented rates.

Sunday, May 6, 2007

INTRODUCTION

Discovery Channel is a cable and satellite TV channel distributed by Discovery Communications that provides non-fiction programming focused on science, history and nature.
Discovery Channel is the most widely distributed cable network in the United States,[1] reaching more than 92 million households, part of its global audience of 431 million homes in 170 countries and territories[2]. Versions of the Discovery Channel are seen in the United Kingdom, Australia, Japan, Taiwan, India and other countries[3].
Discovery Channel was launched in 1985 as the flagship channel of Discovery Communications, which today offers 29 network brands in 33 languages. Popular programming on the channel today includes Shark Week, an annual week of programming dedicated to facts about sharks; Deadliest Catch, about fishing for crab in the Bering Sea; pop science show MythBusters and Dirty Jobs about difficult jobs.
The Discovery Channel also is the branding retail stores in malls and other locations across America, and also an online store. Educational gifts are its specialty.
The Discovery Channel sponsors a professional bicycling team that includes seven-time Tour de France winner Lance Armstrong.

United States

Discovery Channel (Television)
The Discovery Channel's ratings improved in 2006[4] after a drop widely attributed to an over-reliance on a few hit series such as Monster Garage and American Chopper. Some critics said such series strayed from Discovery's mold of helping viewers learn about the world around them. Beginning in 2005, Discovery revamped its lineup to focus more closely on its traditional fare[5]. The network garnered a total of seven primetime Emmy award nominations in 2006 for shows including The Flight that Fought Back (about United Airlines Flight 93) and Deadliest Catch.
On January 4, 2006, Discovery Communications announced that Ted Koppel, longtime Executive Producer Tom Bettag and eight former Nightline staff members were joining the Discovery Channel.

Discovery Channel Radio

The Discovery Channel Radio logo
Discovery Channel Radio is a channel on the major United States satellite radio service, Sirius Satellite Radio. Discovery was previously on XM Satellite Radio but was dropped in early September 2005. The programming consists of audio versions of popular programs from its multitude of TV channels.

Around the world
The Discovery Channel reaches 431 million homes in 170 countries. In a number of countries, Discovery's channels are available on digital satellite platforms with multiple language soundtracks or subtitles (including Spanish, German, Dutch, Portuguese, Italian, Danish, Greek, Polish, Hungarian, Romanian,Arabic and Hindi). For example, subscribers of [[Cyfra+]] in Poland, at an extra $2 per month, can now switch between four Discovery channels with two language soundtracks: the original English or the native Polish soundtrack. In Bulgaria, Discovery has since 20012002 been displayed with Bulgarian subtitles by all cable providers.
Discovery Channel (Canada) has an ownership structure different from Discovery Channel. Canadian viewers receive almost identical English-language programming to the channel that American viewers watch, but with some added Canadian content to suit the audience. Most notably, the Canadian channel carries the daily science news show Daily Planet, originally @discovery.ca, the first of its kind. Occasionally, several segments on similar topics are taken from various episodes and put together into one-hour specials that are broadcast on the original Discovery Channel.
In the United Kingdom, Discovery Channel UK has some programmes in common with the US version, including Mythbusters, American Chopper and How It's Made.
In Germany, Discovery Channel is part of the PREMIERE-digital-network and supplies specific programmes to other networks like ZDF and Kabel-1. Discovery Communications is also owner of the documentary-channel XXP. The channel was bought in spring 2006 from its former shareholders Spiegel TV and "dctp". All programmes are dubbed into German. The channel will from September be known as "DMAX", presumably to associate the channel with Discovery.
In Australia, Discovery is part of a 6 channel bouquet (not including timeshifts) on digital subscription TV, available on Foxtel, Optus TV and Austar.
In the Middle East, North Africa, and the Levant territories broadcasting via satellite, exclusively from the Showtime Arabia pay-TV network. However, from January the 1st 2007 Discovery is exclusively broadcasted by Orbit network for this region.
In the Netherlands, The Discovery Channel is included in most cable subscriptions. All of the programmes are broadcast in their original language, but they are subtitled in Dutch as is the policy of all Dutch television stations.
In New Zealand, the Australian version of Discovery is broadcast on SKY Network Television.

Marketing and branding

Discovery Channel logo used from 1985 to 1995.
Shortly before the 2004 Tour de France, the Discovery Channel company announced it would become the primary sponsor of the Discovery Channel Pro Cycling Team starting in 2005, featuring seven-time champion Lance Armstrong.
They are also funding the construction of the Discovery Channel Telescope, in partnership with Lowell Observatory.

Taglines
Discovery Channel's previous tagline had been "There's no thrill like discovery." However in view of its changing attitude toward more reality-based programming and away from strictly educational programming the slogan was changed to "Entertain Your Brain". The new tagline for the revamped Discovery Channel is "Let's All Discover...", with a continuing phrase or sentence that relates to a show.
They previously used the tagline, "Explore Your World", which went on to become a pop culture phenomenon, and had been synonymous with the channel for many years.